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3. Purpose and Legal Basis for Processing

Detailed explanation of why we process your data and the legal grounds for processing

Contract Performance (Art. 6(1)(b) GDPR)

We process your personal data to fulfill our contractual obligations to you:

3.1.1 Service Delivery

  • Providing and maintaining our services
  • Processing your requests and commands
  • Managing your account and access
  • Delivering customer support
  • Processing payments and subscriptions
  • Managing service updates and maintenance

3.1.2 Account Management

  • Creating and managing your account
  • Handling authentication and security
  • Managing user preferences
  • Processing account changes
  • Handling account recovery
  • Managing subscription status

Legitimate Interests (Art. 6(1)(f) GDPR)

We process data based on our legitimate interests, which include:

3.2.1 Service Improvement

  • Analyzing usage patterns
  • Optimizing service performance
  • Developing new features
  • Conducting user research
  • Improving user experience
  • Testing new functionality

3.2.2 Security and Fraud Prevention

  • Detecting and preventing fraud
  • Ensuring system security
  • Monitoring for suspicious activity
  • Investigating security incidents
  • Implementing security measures
  • Protecting user accounts

3.2.3 Business Operations

  • Managing business operations
  • Conducting market analysis
  • Improving efficiency
  • Managing resources
  • Planning future development
  • Optimizing costs

Legal Obligations (Art. 6(1)(c) GDPR)

We process data to comply with legal requirements:

3.3.1 Regulatory Compliance

  • Meeting tax obligations
  • Maintaining accounting records
  • Reporting to authorities
  • Complying with industry regulations
  • Meeting legal deadlines
  • Maintaining audit trails

3.3.2 Legal Requirements

  • Responding to legal requests
  • Complying with court orders
  • Meeting statutory requirements
  • Handling legal disputes
  • Protecting legal rights
  • Maintaining legal records

Consent (Art. 6(1)(a) GDPR)

We process certain data based on your explicit consent:

3.4.1 Marketing and Communications

  • Sending marketing emails
  • Providing newsletters
  • Sharing promotional content
  • Conducting surveys
  • Sharing updates and news
  • Managing communication preferences

3.4.2 Additional Processing

  • Using non-essential cookies
  • Sharing data with partners
  • Processing special categories of data
  • Conducting research
  • Using tracking technologies
  • Processing for specific purposes

Next Section

Learn about how long we keep your data in our next section:

Data Retention Period →